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Introduction

Before deciding what type of job training program to develop, you first need to conduct a labor market assessment to match training with local labor needs. Developing training that is not connected to substantiated jobs is a recipe for failure and a huge disservice to your students. A labor market assessment helps you anticipate if your future students will be likely to have employment opportunities after graduation. That is only fair to your students, who should be viewed as "customers" needing to be satisfied.

Besides providing information for program start-up, a labor market assessment is also valuable for a program that has been around for several years. If students are not being placed as readily as they once were, or if you are hearing in the community that employers' needs have shifted, then a periodic market study helps align student and industry needs.

The assessment may target your immediate community's labor needs, or it may range farther afield to fill a regional need. For example, if an environmental technology program does not exist in your community, then you might consider sending surveys to a representative sampling of potential employers statewide.


In summary, labor market assessments are conducted to provide direction for new program development or the revision of existing programs. The survey should be designed to assess the types of jobs available in the local labor market, and assess the types of education and training needed for those jobs.



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